About Pay-Per-Click

The term itself explains the nature of this online marketing strategy. Everyday, over 300 million searches are done via major search engines. In fact, a large portion of traffic comes from search engines. Therefore it makes sense to place your website on the major search engines to capitalize on the growing trends. "Pay-Per Click" accounts for 80% of internet traffic.

However mere advertising will not ensure that your link will be clicked by the web surfers. Thus, what is actually the determining factor that motivates surfers to click on the search results in every Pay-Per-Click campaign? The first factor is visibility. In order to be viewed and clicked most frequently, you should strive to make your website appear on the top of the search engine's search result list. The average webmaster usually managed to reach up to the third page of a search engine. Obviously the lower your rank, he less chance you have of being spotted and consequently lesser chance of being clicked. In fact some website can go for months and even years, without getting the much needed traffic in order to survive and thrive on the Internet.

Pay-Per Click advertising offers a brilliant solution to this problem. In Pay-Per-Click method, you pay in order to be always visible on the internet. The first step in Pay-Per-Click is to select keywords or key phrases that you want to advertise pertaining to your website and decide what you are willing to pay for the click. Your bid will be sorted out among other bidders of the same keyword and the highest bidder ranks the best. The best part about this method is that is has no upfront cost. You only pay when a visitor clicks your link. This how "Pay-Per Click" gets its name.